There’s only one way to truly design a logo the right way and that is to use what’s known as a project, or creative, brief. This article is going to de-mystify the logo project brief with an in-depth description, tell you when to use a project brief with your clients, spell-out a few different ways to conduct a project brief and end with some sample questions you can use to create your own logo project brief.

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In this article we’ll share some lesser known information on a selection of 7 of the bigger brands out there.

You will see that many times there has been coincidences shaping the brands of several of these. We’ve selected a smaller portion of each of the company stories. If you want more in-depth information, Wikipedia or the companies own websites are the great sources we’ve used.

Nike

Track and Field coach Bill Bowerman and medium-distance runner Phil Knight are the two men that stand behind this huge success.

The company was founded in 1964 as Blue Ribbon Sports. The company grew quickly.

In 1971, some changes were done and the logo was created by graphic design student Carolyn Davidson. As they didn’t have any better option at the time, the company decided to accept her logo suggestion. It was paid 35$ and the “Nike Swoosh” is today a vital part of one of the worlds most famous brands.

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You have a logo, you have your brand, but something doesn’t feel quite right. Maybe a redesign could be something that can help your business?

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There are several ways of getting a logo designed; doing it yourself, having a friend/family member do it for you, hiring a designer (freelance or company) or a rather new term called “crowdsourcing”. In this article we’ll have a look at what crowdsourcing means, plus list some of the pros and cons of this type of process.

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There it is. Finally! Your brand new and very beautiful company logo. You’ve waited a long time for this moment, but as exciting as seeing it complete is, there is a lingering question in the back of you head – now what?

The truth is, most business owners aren’t really sure how to get the most out of their logo. They understand that the logo needs to go on business cards, the company website, and maybe some stationary or a brochure, but beyond that, the power behind the symbol of their brand eludes them. In this article, I’ll be covering not only some of the basic uses of logos, but also how to expand upon your brand with your logo elements as well as how to protect your new design and ensure that your company’s identity stays unique.

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