Every single day we notice a new logo making it appearance around the web. Most of us will instantly judging the design of the logo itself and start to analyze what makes it effective or how will it affect the company. Creating a logo design is a matter of building a strong visual identity of a company. It surely is not an easy task among other graphic design categories. A designer have to really ‘get into’ the company’s mind and character to be able to design and deliver the effective and proper logo for them.

The very basic aspect for a logo designer to learn is to understand how a visual image work for the community to process and comprehend. How will they interpret what they see from a certain images or shapes. Visual perception help designers in the logo making process to determine people interpretations on:

- How the viewer perceives the imagery, the perceptual organization done by the viewer,
- How the arrangement of elements is perceived as a whole,
- Perception is based on our desire to separate the figure from the ground.

To understand the visual perception, there are 5 properties as to direct a person’s perception of the image based on Gestalt law. Below are the 5 properties of the Gestalt law:

1. Similarity

Similar elements can be grouped together to be perceived as either figure or as ground. It creates a redundancy and predictability of visual information.

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Google Doodle started out when Google creators, Lary and Sergey, played with the official Google logo to mark their presence in the Burning Man festival in the Nevada desert. That was back in 1999. Now, Google Doodle has evolved into Google’s own calendar, reminding people all around the world about holidays and other special days that are worth remembering.

The Google Doodle team has created over 1000 designs. Being one of the most popular search engines today, Google has successfully reminded millions of people about people and events that made their marks in history. Not only does Google Doodle celebrate holidays with us, it also gives us history lessons without having to bring out those boring history books.

Let’s go through some of the most interesting Google Doodles created over the years.

Burning Man – Aug. 30, 1998

This is the doodle that started it all. While this is just a very simple logo with a stick figure drawing in the middle, it has paved way for a very innovative project that is Google Doodle over 10 years ago.

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Whenever we create a design, there are always certain limitations that we tend to work under for one reason or another. Some are imposed upon us by our clients from their specifications or preferences, and sometimes these limits are imposed by us. By either the directions that we have decided to go in, or the choices that we have moved towards with our work. And sometimes, the limits are the result of the qualities that we are seeking to instill in the design. The aspects that will convey and sustain just what the design is supposed to embody. And sometimes, it is all about time.

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You hear it a lot in the business world, or at least you hope to, that your reputation precedes you. Especially in the highly connected, fast paced world of high speed internet and wide spread social media usage, it is easier than ever for your virtual reputation to reach farther and faster than you can control or even anticipate. This means that we have to be more mindful than we may have considered as we build our brand, to ensure that we are building it on the right foundation. As the word gets around about your brand, you are going to want to do everything within your power to have more positive points being spoken about you, possibly planting those preliminary seeds in your favor.

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When it comes to logos, minimalism is not something that necessarily springs to mind automatically, because of how much the logo has to encapsulate and convey to the viewers.

Given the depth of the design briefs that the client will often turn in to you, our first thought tends to be far from a minimalistic leaning. Now let me be clear, there is a difference between taking a minimalistic approach and trying to figure out how to include all of the client’s wishes in as compact and subtle a design as possible. There are not many occasions where we get the desired specs and then we start envisioning some rash, overly garish design thinking this is the way to go. So many designers take an understated approach, because that is what they think serves the design the best. Cleverly subtle and unique work.

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