Thursday, 14th October, 2010 by John in Logo Design.
Technically, all logos should have an international target because the internet is global. However, there are thousands of logos that cater only to a local market, mainly for three reasons: lack of interest to go global; budget for a professional logo designer; and inability to conceptualize their business as being international.
Monday, 27th September, 2010 by John in Logo Design.
Designing a logo usually takes a lot of effort, especially since logo are like an organization’s signature. Once you see, you should know what it stands for, even without the presence of any slogan.
Logo design is the first order of business when setting up the identity of any organization. As such, a designer must make it a point to use whatever tools are current, while instilling a sense of balance at the same time. One of the most effective designs is using illustrations. In fact, a logo is an illustration, not just a play on fonts or text.
Initially, the two advantages of using illustrations in logo design are the following:
By using unique illustrations, you are able to set the organization apart. In a sea of logos, a designer should aim to make the logo stand. Playing on text generally does not accomplish much, especially in the face of so much competition.
For instance, everyone is familiar with Google, the search engine. Their logo design has these letter Os right smack in the middle. One could imagine them as googly eyes which fits perfectly with their company. Technically, you would not describe their logo as having an illustration, but it has the hint of something hidden. Thus, it is an excellent example of a company logo asserting its identity in a subtle manner.
Wednesday, 15th September, 2010 by John in Logo Design.
Google Doodle started out when Google creators, Lary and Sergey, played with the official Google logo to mark their presence in the Burning Man festival in the Nevada desert. That was back in 1999. Now, Google Doodle has evolved into Google’s own calendar, reminding people all around the world about holidays and other special days that are worth remembering.
The Google Doodle team has created over 1000 designs. Being one of the most popular search engines today, Google has successfully reminded millions of people about people and events that made their marks in history. Not only does Google Doodle celebrate holidays with us, it also gives us history lessons without having to bring out those boring history books.
Let’s go through some of the most interesting Google Doodles created over the years.
This is the doodle that started it all. While this is just a very simple logo with a stick figure drawing in the middle, it has paved way for a very innovative project that is Google Doodle over 10 years ago.
Monday, 19th July, 2010 by John in Logo Design.
Since the invention of marketing, we are surrounded by logos and brands. The logo landscape seems so cluttered, that it seems almost impossible to make a new good one that will catch on. Nevertheless, every starting company has to create one just in order to keep up, and the process of doing so can involve some painstaking choices. After all, you have to step into some pretty large shoes, since virtually each existing industry is bound to have a well-established competitor with a widely known logotype.
Tuesday, 6th July, 2010 by John in Logo Design.
Whether you are looking into designing professional logos for a living, or considering having one designed for your own business, it is imperative to understand what goes into the design of a logo from beginning to end. This will ensure that you are either offering or receiving a top quality logo design.
Before you can even begin thinking about a logo design, you have to understand what a logo is. Branding is a confusing topic for many business owners. The general assumption is that your logo is your brand. This is not true. A logo is a reflection of your business, but it is not your brand. However, it is an integral element when it comes to your company’s branding and must be approached in a smart way.
