In this article we’ll share some lesser known information on a selection of 7 of the bigger brands out there.

You will see that many times there has been coincidences shaping the brands of several of these. We’ve selected a smaller portion of each of the company stories. If you want more in-depth information, Wikipedia or the companies own websites are the great sources we’ve used.

Nike

Track and Field coach Bill Bowerman and medium-distance runner Phil Knight are the two men that stand behind this huge success.

The company was founded in 1964 as Blue Ribbon Sports. The company grew quickly.

In 1971, some changes were done and the logo was created by graphic design student Carolyn Davidson. As they didn’t have any better option at the time, the company decided to accept her logo suggestion. It was paid 35$ and the “Nike Swoosh” is today a vital part of one of the worlds most famous brands.

Read more

You have a logo, you have your brand, but something doesn’t feel quite right. Maybe a redesign could be something that can help your business?

Read more

There are several ways of getting a logo designed; doing it yourself, having a friend/family member do it for you, hiring a designer (freelance or company) or a rather new term called “crowdsourcing”. In this article we’ll have a look at what crowdsourcing means, plus list some of the pros and cons of this type of process.

Read more

Having your own design business or being a freelancer, means that you have to be good at selling what you do. This means that you have to have the answers ready if clients or potential clients ask you about things related to what you do. How you answer can be crucial to what happens next; if you get the project or not.

If you’re a logo designer (or any other designer really), there’s a good chance you have quite a few clients. And with more clients, more questions arise. In this article we’ll have a look at some of the more common questions asked by logo clients and suggested answers to these.

Read more

Getting a logo redesigned is sometimes needed to keep up with trends and to stand out in the market. This time we’ve taken a look at some of the redesigns that have been done in the first half of 2010.

Some of these are minor, others are completely changing the entire feeling of the logos. We believe all of these are improvements, while knowing it’s often a case of personal taste. We’ll leave it up to you to make your own decisions.

The “before” logos are at the left and the new to the right.

Ubuntu

Read more