Symbols are rampant in society, whether we consciously recognize them or not. Virtually every logo that uses a mark has an element of symbolism. And some symbols are much more common than others.
We all know that logos, as a general rule, should be kept simple and memorable. But creating a simple and yet memorable logo can be a very difficult task. There are so many factors that go into logo creation, and getting it wrong can be very costly.
Limiting your logo’s color palette to a single color can both simplify and complicate things in one fell swoop. But a one-color logo can be much more versatile and have a lot more impact than similar, multi-colored versions. Read on for other reasons you might opt for a one-color logo, things to keep in mind when designing one, and a ton of great examples.
Reasons for One-Color Designs
There are plenty of reasons you might opt to limit a logo’s color palette to a single color. Here are a few great ones:
1. Easy to Use in Grayscale
Single-color logos can easily be printed or displayed in grayscale if needed, without any revisions. Contrast isn’t an issue like it is with logos made up of two or more colors.
While the green color here adds to the overall meaning of the design, it would still work well in grayscale.