A brand is an essential element of your business. Branding not only makes your business company unique, but it also establishes credibility. It creates a long-term idea and impression in the minds of a new possible customer or an existing one. Building an image of a great brand can provide you a considerable chunk of market share.
How you create a brand is the difference between developing your point of distinction or mixing with the crowd; showing a positive image or bringing out a negative one; cultivating your business or merely existing; successfully getting in touch with your target audience or missing the mark as a whole.
Think of Nike for instance. What do you recall about Nike? I guess you’ll say, a check mark. You positively remember what it looks like right? They already push in their brand within you. Whenever you talk about sport shoes, you instantly remember Nike.
Here are the essentials of having a brand and what it can do for your business:
1. Branding Provides An Identity To Your Business Company
Your brand is the first opportunity to tell customers how you differ from the competition. What does your business company do and provide? How do you want the public to think of you? When you speak about Nike, you speak about sport shoes. When you talk about coffee, Starbucks will cross your mind. For Volvo buyers, safety has become synonymous. Branding generates hot push buttons in the consumer. By carefully selecting what words you use in your brand name, you can convey a great deal about your company’s image.
2. Branding Makes Your Clients Remember You
A strong brand has an emotional impact on an audience. If you have established a great brand, people can easily identify. Just like Mac. Whenever we notice an apple, we remember Apple computers and iPhones. The more often a consumer sees your brand name, the more recognizable it becomes to them. People like what is familiar, so they are apt to try your product because they recognize you as established in the industry
3. Branding Makes Viral Effect Execution Easy
According to Wikipedia: Viral Marketing can be word-of-mouth delivered or enhanced by the network effects of the Internet. Since people recognize your product, and granted they believed and trusted it, these people will simply talk about it when there’s an opportunity. Obviously, they are satisfied with the brand itself.
4. Branding Presents You A Better-Quality Name
In the corporate world, quality of service and product is the name of the game. Browse the web. There are a bunch of webhosting companies out there. Clients might ask others which one they would recommend. Webmasters and bloggers definitely prefer the host that has a name of delivering quality service support and reliable hosting package. It is just very similar to all other kinds of products.
5. Branding Adds Trust Of Your Clients
Granted that your brand is already known, new clients simply trust you to deliver high-quality products. They trust you to be reliable. More trust, mean more clients, and more clients, mean more money.
The Benefits of a Logo
Your logo is only one piece of your branding stratagem. Your logo is a symbol that can provide consumers with instant brand recognition of your business and the services or products that you offer.
When people notice your logo, they recognize right away that it is you. They immediately see the brand that it represents. By the way, brand is the perception of people towards a particular product line, while logo is the representation of that brand.
1. Brand Enhancement
Think of a famous name and what it would lose if their logo did not exist. Imagine if McDonald’s didn’t have the ‘golden arches’ or Nike’s ‘check’ never existed? Would those brands have the same “character” based on name alone? Logo simply boosts the brand it represents.
2. Identity Creation
If you have a logo, you can place it in your campaign materials and office stationaries. Logo makes it easier for you to establish the identity of your company. By combining a name and logo together, you’re next to getting that client to remember and call you again.
3. Advertising Plan Advantage
It is easier and simple to place a logo in corporate giveaways, than placing and printing a paragraph of visions and goal statements or sentences of product descriptions that you created as an organization or business.
4. Looks Very Professional
Just imagine if you only have a plain white bond paper with the body of the letter on it and compare it to something that has a letter head that contains your logo, sometimes accompanied by name of company, address, and contact information. Which one looks more professional? It really sounds like a corporation isn’t it?
You can make your own logo or you can hire people to do it. But I would really advice you to hire a professional designers since logo is a representative of your brand, business and organization. And you should not be taking it lightly.