Nice man, I like some :)

With the exception of Seattle's Best, I believe most of these redesigns are tremendous improvements (the new Seattle's Best to me seems "generic"- think Target, discount, mediocre). Some really nice work here! Good examples of simple, clean and uncluttered design.

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[...] 23 Of The Best Logo Redesigns In 2010 [...]

Nice to see new redesigns... Great collection... IMHO Missile Defense did the worst work...

The YMCA update is horrible.

Love the Skittles one, taste the rainbow!

i agree with Putt

Nice collection, good to see whats going on with branding on the big brands. Thanks!

Agreed with Kristine... Most of them are huge improvements... I was shocked to see Seattle's Best redesigned that way... reminds me of a Gasoline station..

Ubuntu & YMCA and Caribou Coffee my fav

They are great improvements most people would not believe how much work can go into these, not an easy task. Yeah sorry Seattle's best a bit average but still better than the original & better than my efforts...

it's new logo almost has modern design. i love them !

Love the subtle change of MTV. Water for People = AWESOME. Not so sure about SUNY. I like traditional logos when it comes to academia. It's definitely a modern look though. Awesome post - thanks for sharing!

[...] “23 Of The Best Logo Redesigns In 2010” behauptet frelancelogo vollmundig. Ob das jetzt wirklich alle die “Best” sind, wage ich zu bezweifeln. Einen inspirierenden Blick auf Redesign ist die Kollektion aber allemal wert. [...]

Have notice that everyone off those choose a more simple logo.

Hm, I like the old Hong Kong better. This city does not need a motto. And the dragon is marvelous.

Very nice logos! I love the YMCA and Technicolor logos.

The logo redesign of the University of the New Sorbonne (Paris 3) is really a good one, the old logo was really out of step with the image the university wants to show.

I personally think the YMCA logo missed the mark, though it is an improvement. Seattle's Best is perfect - the clean, minimalist design really resonates with me.

YMCA logo is awful, it looks dated rather then progressive. @shuzz

Great redesigns, SurveyMonkey I really liked.

Personally, I prefer the old Hong Kong logo, but absolutely love the the new Skittles and Egypt logos. Thanks for the share!

Love the round one for The state university of New York. It has quite a retro look to it almost. I hadn't realised argos had changed their logo though as it's quite similar within their brand style.

Missile defense is a great improvement. Too bad they couldn't stay away from the Obama lo0k. They really should consider staying politically neutral. Great visual, poor concept. With so many options out there, there is no need to ride on the anointed one's design coattails. Disappointing.

MTV should probably change their name. "Music Television" makes no sense nowadays, since music is one of the last things MTV talks about.

Agree with Kristine. The Seattle's Best Coffee logo is simple and modern, but the old logo looks traditional and gives a better quality feel.

All very spiff, with the exception of the Seattle's Best Coffee redesign. The copperplate and burnished look to the highlights of the previous version lent a sense of tradition and heft to the brand. The new version... reminds me of the old Weingarten's "red dot" generic/sale items...

great list.. do u know of any marketplace for logo's where i can buy them from

[...] 23 Of The Best Logo Redesigns In 2010 [...]

A great place to keep up with branding/logo redesigns is Brand New (http://www.underconsideration.com/brandnew/). All or most of the logos above have been covered and there's insightful commentary with each post.

I love the Settles Best logo from a design aspect, although I do feel that it may of missed the mark from a consumer point of view. I also really like the Water for People and Technicolor logos. Yet the YMCA logo isn't a step back but it most certainly isn't a step forward.

With the exception of Seattle's Best, TCBY, the Y and Yellow Pages' revamps, I think these are wonderful. Seattle's Best sheds a professional logo for a boring, store-brand generic one, TCBY sheds an iconic logo for a weirdly brand-conflicting "futurist" font, the Y followed senseless design trends instead of maintaining its timelessness, and the yellow pages added a pointless embevelling. Where did that even come from? Egypt wins the "Most Improved" award!

Agree completely with Kristine, these are all small to huge improvements other than Seattle's Best. Looks so generic. The YMCA is also a big step in the wrong direction, looks dated.

Completely disagree with the haters of Seattle's Best. I love the simplicity and where you all see generic discount, I'm seeing class. And it has to look awesome on a dark mug. Ah well.

Love the Caribou Coffee, even subtle changes can make the difference between a good and bad logo. The idea behind Water for People and Lending Club is pure brilliance

As logo's go, some are great improvements; others are terrible... But, it all depends on what the brand's objective's were at the end of the day. e.g. If Seattles Best coffee was to move it away from looking like a beer label to creating a simple 'non-fuss' logo, then excellent.

There is logos that they improved enough, but my favorite redesign is of ubuntu

These are the ones I think changed for the worse: Yellow Pages (What?? Since when that needed a redesign??), YMCA (I wonder how much they paid for it...), Argos (well, it wasn't exactly brilliant before either), technicolor (WTF is that? The old logo was perfect!). These are the ones I think are equally bad before and after: Lending Club, NET (two of the most ugly logos I've seen), Egypt, Cousins Subs, Skittles. And finally the big improvements: Water for Family, SurveyMonkey.

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Thanks for keeping me up to date on this subject.

Starbucks is definitely a touch overhyped, but in my opinion they should get the praise. They provide a fabulous easy-going ambiance that is good for both being social and for doing some studying, they serve good coffee roasts every single day, and they provide several delicious desserts.

Love the cancer center redesign!